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Media Buyers

Media buyers work closely with media planners. Typical activities include:

  • identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;
  • keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (television and radio);
  • monitoring buying strategies;
  • liaising and building relationships with clients and media sales companies;
  • negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;
  • communicating with media sales people to adjust media schedules in response to audience figures;
  • booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc;
  • ensuring that the adverts run accurately so the desired media message is seen and heard by consumers;
  • client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign;
  • collecting and analysing sales and consumer data;
  • undertaking research using a wide range of specialist media resources;
  • analysing the effectiveness of the campaign and using this data to inform future campaigns;
  • working on a range of client accounts at the same time, often juggling various projects and deadlines;
  • supporting the media manager and other colleagues.

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